Nurme

Nurme — Natural cosmetics. From meadow to bathroom shelf.

The word "nurm" means meadow in Estonian — and it's no accident that it gives this brand its name. Founded in 2009 in a small Estonian parish by mother and daughter Marit and Luule Tiits, Nurme has been handcrafting natural cosmetics ever since with a simplicity and honesty that the beauty industry often talks about but rarely delivers. Every soap, cream, shampoo and oil is made by hand in small batches using only the best natural ingredients — essential oils, herbal extracts, plant-based actives — with no parabens, no synthetic fragrances, and no compromises.

Cruelty-free, 100% natural, sustainably packaged and suitable for the whole family from babies to adults, Nurme is the kind of brand that once you find, you rather wonder what you were using before. Estonian peat, Baltic herbs, Nordic botanicals — ingredients chosen because they genuinely work, not because they look good on a label.

Explore more natural beauty from independent makers in our Cosmetics Collection, or discover complementary Baltic brands in our Baltic Brands edit. For thoughtful beauty gifts, our Gifts for Her collection has some lovely Nurme options.

Natural skincare since 2009. Made in Estonia, with rather a lot of care.