Hoia

Wild, Luxurious, and Utterly Addictive

When it comes to skincare, we prefer things a little less... predictable. Enter HOIA, the game-changing Estonian beauty brand that blends wild-harvested botanicals with cutting-edge skincare. Every product is a love letter to pure, organic ingredients—crafted by hand, bursting with nature’s finest oils, and packed with all the goodness your skin secretly craves.

Skincare with a Wild Side

HOIA doesn’t do half measures. From velvety body mousses infused with whipped shea butter to antioxidant-rich serums that feel like silk on your skin, this is skincare that means business. Free from synthetic nasties, every product is handcrafted in micro-batches, ensuring the highest quality with every application.

What Makes HOIA So Special?

• 100% Natural & Handmade: Every formula is crafted using organic ingredients, sourced sustainably from the wild landscapes of Estonia.
• Powerful Botanicals: Think sea buckthorn, coconut oil, and vitamin-rich plant extracts working together to nourish and restore.
• No Nasties—Ever: Free from parabens, synthetic fragrances, and anything remotely questionable.

Discover the HOIA Collection

• Organic Skincare – Indulgent, natural skincare that actually works.
• Body Care – Luxurious body mousses, oils, and creams packed with hydration.
• Independent Beauty Brands – Handcrafted beauty from small-batch artisans.

Why You’ll Love It

HOIA is for those who appreciate the finer things in life: effective, beautifully crafted skincare that works with your skin, not against it. It’s for the beauty lovers who want **results** without compromising on quality or ethics. Whether you’re after a glowing complexion, next-level hydration, or simply a moment of indulgence, HOIA delivers.

Ready to Upgrade Your Routine?

If your bathroom shelf is in dire need of a little upgrade (and, let’s face it, whose isn’t?), HOIA is here to help. Explore the full collection now and bring a little handcrafted luxury into your skincare routine.