Sumilayi
Sumilayi: Natural Haircare That Actually Works
Your hair deserves more than just another bottle of chemicals pretending to be helpful. Sumilayi is the Finnish haircare brand making waves (and curls) with natural, sulfate-free, and deeply nourishing formulas that actually do what they promise. Whether your hair is curly, coily, wavy, or straight, this is clean beauty at its finest—created with high-quality, plant-based ingredients that strengthen, hydrate, and bring out your hair’s best self.
Why Sumilayi? Because Good Hair Days Shouldn’t Be Rare.
- 100% Natural & Free-From Nasties: No sulfates, silicones, or parabens—just pure, plant-based goodness.
- Designed for All Hair Textures: Whether you’re rocking curls, waves, or sleek locks, Sumilayi delivers serious hydration and definition.
- Ethical & Cruelty-Free: Made with sustainably sourced ingredients and never, ever tested on animals.
Explore the Sumilayi Collection
- Natural Haircare – Clean, effective haircare powered by botanicals.
- Hair Treatments & Masks – Intense hydration for hair that needs extra love.
- Independent Beauty Brands – Small-batch, thoughtfully crafted beauty products.
Collections
- All Collections
- ABC Design
- Adensen
- Agnes Veski Jewellery
- Aipi
- Ally Scandic
- Alpaka
- Baby + Children's Gifts
- Baby + Childrens Footwear
- Baby + Kids
- Baby + Kids Accessories
- Baby + Kids Bags
- Baby + Kids Clothing
- Baby + Kids Furniture
- Baby + Kids Sale
- Bags
- Baltland
- Beebila
- Berrichi
- Black Giraffe Brand
- Bonobo
- Bracelets + Charms
- Brands
- Breden
- Brix + Bailey
- Candledust
- Coats & Jackets
- Cosmetics
- Costume Puzzle
- Craftory
- Crossbody, Clutch Bags + Purses
- Daz Studio
- Dondella
- Dresses + Skirts
- Drinbags
- Earrings
- Eco Toys
- Eherüs
- Eleriinseim
- Ette Tete
- Eva Oherjus
- Ewart Woods
- Featured Designers
- Fillikid
- Floss & Rock
- Footwear
- Furniture
- Galvi Linda
- Garbanota
- Gerardo's Toys
- Gerda Retter Design
- Getter Tiivits
- Gifts For Her
- Gifts For Him
- GoGoNano
- Hertta
- Hilp
- Hip-Hop
- Hobo, Boho & Slouch Bags
- Hoia
- Home Décor & Furniture
- Home Furnishings
- Hopera
- Hortensias Home
- Hurm
- Hvitolg
- Jellycat
- Jewelry
- Jkel
- Kai aš mažas buvau
- Karloova
- Katrin Valgemae
- Kinderkraft
- Kira Sustainable
- Kitchen + Dining
- Knitwear
- KOOSdisain
- La Cafetière
- La Rochère
- Lava Flow
- Lentsius
- Leomani
- Linen Tales
- Lisa Kroeber Jewellery
- Loko
- Loungewear + Gymwear
- Luuv
- Maarja Palu
- Magrada Organic Cosmetics
- MaiWistik
- March Design Studio
- Men
- Men's Accessories
- Men's Accessories + Grooming
- Men's Bags
- Men's Clothing
- Men's Footwear
- Men's Knitwear
- Men's Loungewear + Gymwear
- Men's Tops + Shirts
- Men's Trousers + Jeans
- Mens Sale
- Mens Watches + Jewelry
- MeowBaby
- Mirgoods
- Monboxy
- Montessori House Bed
- Moomin by NordicBuddies
- Muni
- Myamoon
- Nabo
- Necklaces
- Nesna Lobben
- New Vintage By Kriss
- NO MORE
- Noel
- Nofi Kids
- Nordhale
- North Beauty
- Nuckö
- Nurme
- Nuss
- Nuss
- Olla
- Omaking
- Papillon
- Prema Vanilla
- Prii
- Pykok
- Rabbit + Friends
- Rings
- ROOSI Traditional Toys
- RR
- RÄTT
- Sale
- Samelin
- Sculp
- Seif Design
- Seik
- Shoulder Bags
- Smarttan
- Smells Like Spells
- Sossu
- Sostter
- Sostter Jewelry
- Sowka
- Stella Soomlais
- Sumilayi
- Sustainable
- Tairi Roosve
- Tilk!
- TL Candles
- Toks Visoks
- Tote Bags
- Trendbag
- Trixie Baby
- Trousers + Jeans
- Turbliss
- Usva Cosmetics
- V.O.H
- Vegan Fox
- Watches
- Women
- Women's Accessories
- Women's Clothing
- Women's Tops, Shirts + T-Shirts
- Womens Backpacks
- Womens Sale
- Zelma Kraft
- Zezuzulla
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