Earth To You

Ancient Herbalism, Modern London.

Ezgi Günyel founded Earth To You in London in 2017 with a philosophy borrowed from nature rather than a laboratory. The brand makes its own botanical extracts using the ancient techniques of herbalism — whole edible plants, in their entirety, slowly releasing their nutrients into plant oils — and incorporates these extracts into every formulation. No abbreviation, no shortcut; just the whole plant, prepared the way it has been prepared for centuries, adapted for skincare and haircare that works with the body rather than against it. The brand's working principle is the slightly more useful one: no water, no synthetics, no preservatives, just oils, plants, and the time it takes for them to do what they do. Pieces are paired with the ancient Chinese tradition of Gua Sha — a small piece of recommended technique that turns the elixirs from "things you put on your face" into a properly considered ritual. Earth To You actively participates in reforestation through the Forest Garden Approach by Trees For The Future.

Earth To You's range of organic, cruelty-free skincare and haircare is formulated for all skin types and all ages. Specific products include the Organic Botanical Face Elixir (jojoba, rosehip, and tamanu carrier oils, infused with calendula, lavender, chamomile, rosemary, nettle, and rose petals), the Organic Botanical Hand Balm (hawthorn berries and leaves, pomegranate, green tea, sage, tamanu, and shea — designed to rebuild the hands' natural defences), the Organic Rose Water Facial Mist that pairs with the elixir for faster absorption, and a wider catalogue of botanical balms, oils, and haircare. Ingredients are sourced directly from the soil, with farmers as the first link in a slow, traditional infusion process. Find Earth To You in our Sustainable Brands collection, our British Makers selection, and our Cosmetics edit.

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