Fable & Bear

Discover Fable & Bear, an independent, women-led British babywear brand born in Huddersfield. Founded by experienced childrenswear designer Helen Locke, Fable & Bear creates beautifully considered clothing and accessories using organic cotton throughout its collection. 

Designed with comfort, longevity and the planet in mind, its charming unisex knitwear combines soft natural fibres, timeless neutral tones and adorable hand-finished characters. [V] Each piece is made to be loved, worn throughout the seasons and passed on to siblings and friends.

Thoughtful, sustainable and unmistakably British, Fable & Bear brings together responsible design and joyful style for little ones.