Leticia Credidio

Sleepwear and Loungewear from an East London Studio, Made in Italy.

Leticia Credidio is a London-based luxury sleepwear and loungewear brand founded by Leticia herself — an Italian-Japanese Brazilian-born designer based in East London, with sixteen-plus years of work behind her as an art director for major international NGOs including the WWF, Greenpeace, the Red Cross, UNICEF, the NSPCC, and the RSPCA. The brand's stated mission is one she takes seriously enough to have built the entire business around it: to "unleash the power of sleep," after Leticia herself experienced the genuine health consequences of overwork and chronic sleep deprivation. The garments are designed in East London and handmade in a family-run atelier in Emilia Romagna, Italy — and Leticia knows every one of the women who make her pieces by name. The brand is a member of the British Fashion Council and the Live Frankly directory of ethical brands.

The range is organised into editorial collections: the Ocean collection (loungewear in genuine SeaCell seaweed fabric, bespoke-woven in Germany, with the unusual property of releasing trace hydration onto the skin while worn — pieces include the Wave Dress, Deep Ocean Dress, Coral Reef Lounge Dress, and Seaweed T-shirt sets), the Winter Birds collection (organic cotton sleepwear with prints inspired by birds from across the world — the Magpie, Joao de Barro, Goldfinch, Rose Galah, Golden Winged Cacique, and Winter Jay), the unisex Sky collection in vegan silk (matching sets, nightgowns, trousers, and tops), and a small homeware range including a meditation pillow handmade in Brazil by Leticia's auntie. Materials are GOTS-certified organic cotton sourced in India, vegan silk, organic jersey, and SeaCell seaweed fibre. Packaging is non-plastic, made from discarded fabrics collected from London, Essex, and Kent. Pricing runs from £65 (the meditation pillow and screen-print poster) to £350 (the Seabreeze Night Gown). Free UK delivery throughout.

For more pieces from independent makers, browse our Women's Fashion collection or discover home-grown design through our British Makers selection. Find considered presents in our Gifts for Her edit, find brands chosen for how they make things through Sustainable Brands, and explore values-led picks via Shop by Purpose.